Email Marketing Tips – Subject Lines
Recognising the importance of subject lines is a key step for any email marketer. The subject line represents your opening gambit, your chance to grab the recipient’s attention and encourage them to...
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How to find the true ROI from your email marketing?
Times are tough, marketing budgets are being squeezed, and we’re all being asked to do more with less. It’s imperative therefore that we are able to account for every penny spent and more than ever...
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How to Analyse Email Data to Understand Your Customers’ Behaviour
Times are tough, marketing budgets are being squeezed, and we’re all being asked to do more with less. It’s even more essential to account for every penny spent and show the return on investment for...
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Email Marketing – Stand out in the Inbox
We have an event we host internally each week here at Coast Digital called the Friday Knowledge Share. This is a concept where the whole Coast Digital team is invited to attend a presentation every...
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4 Tips to Improve Your Exhibition Success with Digital Marketing
Exhibitions are a common marketing activity for most industries. They give businesses the opportunity to showcase their products and services to their target audience face-to-face. They also make it...
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Email Remarketing – You’re Doing it Right!
Times are tough for gyms in a very competitive market, so I was impressed to see The Gym using email remarketing to its full potential. Like many others I wanted to join a gym – I clearly already...
View Article5 Reasons Why I’m Not Engaging With Your Emails
For every £1 spent on email marketing, £44.25 is the average return on investment, with 82% of consumers opening emails from companies. This year alone there are approximately 3.6 billion email...
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5 ways to Optimise Your Website to Increase Email Sign Ups
When you want new leads for emailing, and you want them quick, purchasing data may seem like a good option for marketers when they are in a desperate situation. But let me tell you this – High quality...
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7 Ways to Optimise Your Email Unsubscribe Process
If your users are no longer interested in what you’re emailing them, then there is a good chance they’ll end up unsubscribing from your mailing list. If you make your unsubscribe process difficult,...
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7 Ideas Ecommerce Retailers Can Use To Personalise Email Content
With many consumers disenchanted by the hordes of irrelevant, impersonal and ultimately lacklustre emails that flood their inbox, it’s easy to see why many emails are regarded as little more than...
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